Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. We appreciate the recognition and positioning in the space.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40