4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. If not done, the customer list should be sent out to a data vendor for profiling. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it.
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