Direct Marketing Forrester Marketing Plans Psychographics 
B2B Digital Marketer
OCTOBER 19, 2020
Let’s say, let’s say you need sales, qualified leads for some sass product that you have some software to service product that serves the enterprise market. Not just on a demographic level, but on a psychographic level of what are their problems, what are they up against? What are their, um, their perceived challenges?
ClearVoice
NOVEMBER 11, 2022
The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” Forrester ). These considerations include: 1.
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