Direct Marketing Forrester Gartner Psychographics 
B2B Digital Marketer
OCTOBER 19, 2020
Let’s say, let’s say you need sales, qualified leads for some sass product that you have some software to service product that serves the enterprise market. Not just on a demographic level, but on a psychographic level of what are their problems, what are they up against? What are their, um, their perceived challenges?
ClearVoice
NOVEMBER 11, 2022
You must define your audience before building a content marketing business case. The definition of your audience — including demographics and psychographics — will allow you to better determine the types of content your organization should create and how to distribute it. Forrester ). These considerations include: 1.
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