Convince & Convert
AUGUST 3, 2012
It’s fundamental direct marketing. Valid, statistically significant answers to the most pressing social media questions. Also, we just published a FAQ about The Social Habit on the website, if you’re interested in the mechanics. Be at the right place at the right time. When/where is that? We Can Handle the Truth.
Convince & Convert
SEPTEMBER 7, 2010
(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!
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Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.
Convince & Convert
AUGUST 31, 2010
A lot of the observations that you describe here, while certainly valid in that they occur, really seem to be symptoms of “marketing&# and “social media&# bloggers within the bubble. Now They’re Just Sound Bites « Direct Marketing Observations [.] Keep up the good stuff. Loved this post.
Convince & Convert
SEPTEMBER 23, 2010
But I think to your point that either invest more time and resources or stay on the sidelines, there is a valid alternative solution for planned, collaborative and still client controlled/voiced partners. That is how the marketing firm I work at has rebuilt our value prop and model for existing and new clients.
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