Direct Marketing, Event, Open Rate and Privacy Protection

3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. I’ve been hooked ever since.

Marketing Report

Marketing Report Email Marketing Privacy Protection Paid Search Agency

7 common problems that derail A/B/n email testing success

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles

B2B Marketing Zone

3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

7 common problems that derail A/B/n email testing success

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