Remove Direct Marketing Remove Event Marketing Remove Magazine Remove Marketo
article thumbnail

Marketing Automation is Not Marketing Strategy

ViewPoint

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Then I was recruited to work in the Exhibitions Department. Been there ever since.” ginatrapani.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Then I was recruited to work in the Exhibitions Department. Been there ever since.” ginatrapani.