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Open-source customer data platforms: Can you unleash your data for less?

Martech

Some Data CDPs began as tag management or web analytics providers, leveraging the data they gathered to expand into linking data to customer identities, assembling unified customer profiles and storing them. As this happens, expect the lines to blur between CDPs and other tools and platforms. Start with your requirements.

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Nicole Greene: Looking forward with AI

Martech

There’s nothing better to build loyalty than “Oh, you’re starting to get irritated. Customer-facing experiences and business units are becoming more integrated due to genAI capabilities. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. Have a discount.”

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Plus, AI-powered auto-tagging makes assets findable. Widen DAM is available standalone or as part of Acquia DXP.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Plus, AI-powered auto-tagging makes assets findable. Widen DAM is available standalone or as part of Acquia DXP.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Plus, AI-powered auto-tagging makes assets findable. Widen DAM is available standalone or as part of Acquia DXP.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Plus, AI-powered auto-tagging makes assets findable. Widen DAM is available standalone or as part of Acquia DXP.