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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. But not all heatmapping platforms seem to take this factor into account. What about your CMS and other marketing software?

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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We’re going to test the 4 main elements of a written ad, based on the order people pay attention to them: The image, The headline, The body copy, The CTA. What’s really cool is that Google uses CTR in the SERPs as a minor ranking factor. The Facebook A/B Testing Process. With that covered, let’s look at this A/B testing method.