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Why we care about B2C marketing: A guide for marketers

Martech

Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. Click here to download!

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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The 10 best Boomset alternatives and competitors

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

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Why we care about traditional content management systems, the original no-code tool

Martech

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. For these, and many other reasons, interest in headless CMS is growing. Hybrid CMS.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. Widen DAM customer results.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. Widen DAM customer results.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. Widen DAM customer results.