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Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

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Real Story on MarTech: Consider supply and demand chains for your marketing content

Martech

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

Marketing Insider Group

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

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9 of the Best Bitcoin Wallets for 2018

Hubspot

And out of the four types of wallets you can use -- hardware, software, web, and mobile -- the crypto community generally considers hardware and software wallets to be the most secure. If you’re wondering why hardware and software wallets are more secure than mobile and web wallets, I’ll explain below. Copay (Software Wallet).

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What is customer experience and why does it matter?

Martech

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today.