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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

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4 steps to faster DAM search: Creating a file naming convention

Martech

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Below are four steps a DAM team can follow to implement their own file naming convention and enable fast, accurate ingestion and findability of DAM assets.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.