ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising
Zoominfo
AUGUST 12, 2021
Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo.
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