Book Review: Social Media Marketing – An Hour a Day
Webbiquity
JULY 28, 2010
For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Regarding urgency: “Whether attracting and retaining key employees or attracting and retaining key customers, part of the challenge you face in tapping the social web is getting it done today.&#
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