Digg Statistics Telemarketing Trade Show 
Webbiquity
DECEMBER 1, 2010
This may be just a statistical hiccup or it may be due to the continuing economic slump. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Bebo. Subscribe to the comments for this post?
Webbiquity
NOVEMBER 10, 2010
Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Ditto for telemarketing.
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