Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Awareness, Sales, or Loyalty? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? What’s the Point?
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