Digg Linkedin Touchpoints Word of Mouth 
Webbiquity
JULY 28, 2010
He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.
Hubspot
OCTOBER 5, 2017
Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles. mutual friend on LinkedIn or both graduated from the same college). Recommended effort: Five touchpoints. Skim each post.
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