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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks." For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. The only difference is the ugliness."