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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us That I’m sure to hear about them since I know I’ve missed adding many to this list.)