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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Marketing budgets continue to shift more from offline to online tactics. Conversely, telemarketing and direct mail saw the biggest declines in spending. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. The next three targets for increased investment were email marketing (54%), new media (e.g.,