article thumbnail

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Swayy for personalized content discovery.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).