Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Online Marketing Institute

JUNE 30, 2009

Next, I use some anecdotes relating to the effect of delivering a white paper at a technology symposium, or having it printed in a trade journal versus having online, syndicated, and searchable for years and years. I wanted a place to house my embeddable video for blog usage. A: Rethink. And use outside experts to help you rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Nearly half of the B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100