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Customers don’t care about Channels

Buzz Marketing for Technology

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Related posts: Content Marketing Tips: The Brain Runs the Show. Blog this on Blogger.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Social Media. Repurpose Old Content. Landing Page Optimization.

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Content Curation in B2B Marketing

Online Marketing Institute

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. Pawan Deshpande – CEO, HiveFire, Makers of Curata Content curation is the cure for a broken content marketing strategy. It’s still a needed service, just a bit different from creation.

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My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Alive and Kicking!