Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

AUGUST 30, 2019

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Circle Studio

OCTOBER 12, 2017

Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Kapost

MAY 2, 2016

Content marketing is a segment of marketing that focuses primarily on top-of-funnel marketing initiatives, such as thought leadership, brand awareness, and lead generation. Plan the types of content required to meet customer needs—white papers, blogs, how-to videos, etc.—and and align them with overall corporate goals.

Top of Funnel 48

Top of Funnel Planning Paid Search Agency Content Marketing 48

Valasys

JULY 30, 2019

Establish the Best Sources for Traffic i.e. the aptest Ad Networks: To get quality traffic on the landing pages & to optimize the website conversion rates, B2B enterprises need high-quality sources of traffic. BingAds: BingAds are second to Google in terms of fetching traffic.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Ask yourself: In what ways does your brand differentiate from the competition? Differentiate: Don’t Overlook Multimedia.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98