Differentiation Organization Psychographics SIC 
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.
Everything Technology Marketing
OCTOBER 10, 2010
Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? Regulatory drivers?
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