Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers. Get MarTech! In your inbox.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Heinz Marketing

MARCH 27, 2023

I’d love to hear a little bit about what you’re seeing in the market, both in terms of the evolution of the marketing function, as well as how people are sourcing that work. And I have, one of our clients had a problem with Marketo talent. And so they’re sort of on this constant cycle of vacant roles and interviewing.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Lake One

JULY 28, 2020

Ensure your teams are aligned by outlining responsibilities, defining key terms like lead statuses and lifecycle stages and aligning your team goals. For example, a user who is highly engaged on the site, downloading multiple offers visiting key pages (like pricing), and signing up for the blog, etc.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. In this blog, I’ll cover why brand differentiation matters and how to achieve it with your brand.

Differentiation 134

Differentiation Branding Brand Identity Tips 134

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Forms can be reused across campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Metadata

DECEMBER 3, 2020

What it means is, do you have a group of people who you can market to on your terms? So, no big hashtag fail moment in terms of content and audience. I think my particular appetite is in using the product in a different way, to differentiate. Not like I’m going to put something on social media and hope people see it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

What it means is, do you have a group of people who you can market to on your terms? So, no big hashtag fail moment in terms of content and audience. I think my particular appetite is in using the product in a different way, to differentiate. Not like I’m going to put something on social media and hope people see it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52