10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)
Valasys
SEPTEMBER 27, 2019
According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.
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