Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. The current approach makes Autopilot easier to adopt although it also reduces the difference between Autopilot and other “marketing platforms” that have their own app stores.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

chiefmartech

APRIL 11, 2016

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Kylee Hall , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Customer Experience Matrix

AUGUST 18, 2016

First, I needed to define a reasonably complete set of ABM functions: this gives marketers a framework to identify gaps in their ABM stack. Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40