Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Lots of stuff, huh? or a combination of the choices?)