Differentiation Guidelines Paper Website Personalization 
The ROI Guy
DECEMBER 14, 2005
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
Single Grain
MAY 12, 2020
Many marketers believe that it's easier to produce blogs, case studies and even white papers. The best way to truly stand out is through your personality, not through tired, overused tactics. Like a vlog, a good interview should follow a set of guidelines, but it shouldn’t feel scripted. Get A Free Consultation. Final Thoughts.
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