Remove Differentiation Remove Gartner Remove Lock-In Remove Validation
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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world.

CMO 48
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Seamless Alternatives: How SalesIntel Wins Over Seamless.ai

SalesIntel

SalesIntel – Best Amongst the Seamless Alternatives The Primary Differentiator? Our email verification system employs multiple validation layers, including SMTP verification, human verification, and email open validation. Two primary data providers are Seamless.ai and SalesIntel. and SalesIntel. You need direct dials.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

We’re still in the middle of the data collection and validation phase of this multi-month project. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Get acquired. Raise more money.