Remove Differentiation Remove Gartner Remove Lock-In Remove Paid Content
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Category Creators Episode 1 Transcript

Metadata

And it took a bigger competitive market. Manny: The most discouraging call is a call that we had with this analyst from Gartner. For the love of Gartner. Godard: Well, I love Manny’s story, especially about Gartner and not even wanting to recognize it as a category, because that is what inspired me to create G2.

Eloqua 59
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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Zen and the Art of Martech Landscape Maintenance. Get acquired. Raise more money.

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B2B Category Creators Episode 5 Transcript

Metadata

I’m VP of marketing at metadata.io, guest hosting for our CEO, Gil Allouche. I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. I really, really love what you guys are doing at Gong from a marketing perspective. I was the first marketer at Gong.