Digilant

JANUARY 30, 2024

Share of Voice (SOV) Share of voice is a good first step to give advertisers a pulse on their brand’s presence and impact. It measures the percentage of content space or advertising that your brand occupies in the market overall. Simply put a brand’s organic digital footprint.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Define your target market and buyer personas.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. This is especially important in a B2B context.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Often these key business insights are organized within a SWOT analysis.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Directive Agency

MAY 9, 2017

Part 6: Pay Per Click Advertising. If you are spending a cent on advertising then this is your secret weapon. Improving purchase funnel. Firmographics should allow your marketing and sales team to better understand your audience and properly reach them via advertising, sales, content, and more. Part 1: Building Your Team.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hinge Marketing

SEPTEMBER 11, 2017

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. But they have decided to do that by differentiating themselves from other accounting firms to gain a sustainable competitive advantage. Hyper-targeted advertising. But all of that is changing.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96