Remove Differentiation Remove Eloqua Remove Lock-In Remove Pricing
article thumbnail

The sticky problem of martech integration

Martech

The first marketing automation system (Eloqua) was launched 25 years ago. We have too many tools today, but often, they don’t play nicely together. This creates a sticky problem: How do we get multiple tools to work in tandem? Why so many tools? As a marketer, I want to answer this question by simply saying, “We do a lot of work!”

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

article thumbnail

B2B Category Creators Episode 5 Transcript

Metadata

Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Not that that … But it would have delayed my retirement. Udi Ledergor: Sure.