Customer Experience Matrix

MAY 11, 2010

If ignorance is the problem, then education is the solution. But if the real problem is lack of time, then education doesn't matter. Despite this, some marketing software includes extensive measurement features and some vendors have even attempted to differentiate their products with those features.

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

Customer Experience Matrix

DECEMBER 30, 2021

There are similar markets outside of retail, where we already see specialist campaign and delivery CDPs in hospitality, financial services, telecommunications, healthcare, education, and elsewhere. The value of industry-specific systems is, once again, reduced integration cost.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

OCTOBER 10, 2011

Beanstalk sees its marketing services as a major point of differentiation. It has somewhere between 50 and 100 clients, mostly small to mid-size B2B marketers and some in higher education. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120