SmartBug Media

APRIL 9, 2020

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Vital statistics for every B2B marketer , March 16, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Onalytica B2B

APRIL 27, 2017

This desire to remain strategic yet foster creativity in our marketing means that marketers are always trying to remain dynamic and keep up to date with new and exciting marketing opportunities, all while battling the struggle to part with the more traditional marketing activities with a proven track record.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Convince & Convert

SEPTEMBER 8, 2010

The simplicity is definitely a key differentiator. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] The UI is easy to understand right away in both places. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

MARCH 18, 2010

Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. Funny, I have just been composing a 2-part post on SM engagement on the Biz360 blog [link]. Measurement is also different, and also similar.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119