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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Customers are those who’ve advanced from email service providers (ESPs). Share this on del.icio.us. Tweet This!

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). James Wood ( @earnestagency ) + others. Vital statistics for every B2B marketer , March 16, 2010. Rob Leavitt ( @robleavitt ).