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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. We appreciate the recognition and positioning in the space.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Most recently, Marketo just announced their lead management solution.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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