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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. White is the author of “Email Marketing Rules” and Research Director at Litmus , a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences.

Planning 152
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Your Questions About ABM — Answered!

The Mx Group

Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Web Design and Development. We are using salesforce.com as our CRM — how well will it work to support our efforts? Strategy, Design & Content.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. London, UK – [link]. New York, NY.

Twitter 100
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing.

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Marketing Sherpa Moment of Fame

WebMarketCentral

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this). Special delivery: The superhero packages were delivered via FedEx.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.