Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Martech
JANUARY 29, 2024
Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Leads require behavioral momentum.
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