Sales Engine

JUNE 28, 2016

What is a marketing-qualified lead (MQL)? If an MQL is rejected by Sales, what happens to it? Even better, are they deposited into a workflow that automatically feeds them nurturing content relevant to their demonstrated interests? So what can you do about it? What is a sales-accepted lead (SAL)? Next, agree on a process.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Rev

JANUARY 18, 2023

And it does this without your sales team needing to push your audience with hard sales tactics, excessive discounts or endless promotions. Wishpond : A tool for creating and running social media contests, promotions and landing pages. We’ll discuss that soon. But first, your ICP needs an update.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Sales Engine

APRIL 7, 2016

For example, that entry-level startup employee may not be ready today, but what if she gets promoted six months from now and finds herself with the budget, authority, and timeline that she didn’t have before? When one of those MQLs is finally ready to have a conversation, we call that an SAL.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84