Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
Like any journalist, you won’t get paid unless you deliver. They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. What is a marketing-qualified lead (MQL)? If an MQL is rejected by Sales, what happens to it?
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