Remove Demonstrating Intent Remove Lead Qualification Remove Marketing Automation Remove White Paper
article thumbnail

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

article thumbnail

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

During your Buyer’s Journey workshop, take notes on content that you may need to create for each stage to help move your leads through those stages. Review Lead Qualifications. A common mistake marketers make in lead qualification is assuming every action a prospect takes qualifies them as a lead for sales.