Only B2B

APRIL 3, 2024

Must Read: The Power of Intent Data for Lead Generation Understanding Buyer Behavior with Intent Data “The buyer’s journey is no longer a linear path; it’s about providing prospects with the content they need when they’re ready to decide.” ” – Dillon Allie, VP of Client Services, HDMZ.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The Lead Agency

MAY 3, 2016

Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’. So, What Exactly is Marketing Automation?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. According to Gleanster Research, a whopping 73% of all B2B leads are not sales-ready, underscoring the critical role of nurturing leads into MQLs.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

SmartBug Media

OCTOBER 9, 2019

Your personas are getting smarter and adapting to the availability of information and advancements in your market. There’s always a new tool, new solution, new service that is trying to fill their needs. Are there people in certain industries, job functions, or stages of life that particularly benefit from this product/service?

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65