Only B2B

APRIL 3, 2024

Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest. In the evolving B2B market, leveraging marketing automation platforms (MAPs) is no longer optional—it’s essential for staying ahead.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

OCTOBER 3, 2023

According to Gleanster Research, a whopping 73% of all B2B leads are not sales-ready, underscoring the critical role of nurturing leads into MQLs. Optimized Sales Efforts: By focusing on MQLs, your sales team can channel their efforts toward prospects who not only demonstrate interest but are also more likely to make a purchase.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

TrustRadius Marketing

APRIL 23, 2021

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. In comparison, outbound marketing is a much more classic “sell to the customer” approach.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

OCTOBER 9, 2019

Rather than qualifying a lead based on the number of link clicks, qualify a lead based on what content they are engaging with through those links. Promoting the content to new contacts in your pipeline who have demonstrated interest in the topic via email.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

B2B marketing platforms are all the rage these days. These platforms often bill themselves as one-stop shops when it comes to marketing. Lead generation ? Lead scoring? Lead nurturing? The average B2B marketing platform can do all that, and more. Scheduling appointments with leads.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40