DealSignal

APRIL 10, 2024

Below are three strategies using B2B intent data that will help increase demand, improve lead generation, and create deeper engagements with leads—each essential when it comes to enabling your sales team to close deals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

The Point

APRIL 22, 2020

the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent. . * 2-3 additional emails sent in quick succession (say, over a period of 3-14 days) that, again, acknowledge the context for the email (i.e.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SmartBug Media

SEPTEMBER 9, 2022

Just as one of the most effective and efficient ways to grow a business is to sell more to existing customers, one of the most effective and efficient ways to increase leads is to market more to those who have already demonstrated interest in your company and the value you deliver.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

Oktopost

JUNE 13, 2023

Flipping between social channels, constantly refreshing those notifications for some sign of a customer-in-need (or even just a lead demonstrating interest) is not the way to do it. The trick is to make it time efficient, and not a burden.

Touchpoints 75

Touchpoints Social Media B2B Thought Leadership Media 75

DealSignal

JANUARY 25, 2023

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95