SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent. Stay Tuned In to Your Target Audience. Now, he’s considering his options.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Ledger Bennett

MAY 7, 2020

The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets. It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. When a user is in the market for a product/service the intent is high and the conversion can take hours or days.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84