article thumbnail

How to Leverage Intent Data to Drive More Business

NetLine

Identify relevant intent signals Intent signals are the indicators that identify the prospects who are actively researching your brand—they do not pertain to the people who simply land on your website. Remember that intent signals should refer to users who demonstrate interest in your product or service.

article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

The classic use case is when a customer puts a something into a shopping cart, but does not complete a purchase. That action of putting an item into the cart shows clear purchase intent. Interested in learning more? Specific product pages (Lower-funnel): If a user has looked at a specific product offering (i.e.,