ABM in Action

MAY 18, 2023

There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. ABM In Action: Let’s just jump right in here — how did this rumor get started that the MQL is dead?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. Lead generation for B2B has undergone quite a transformation.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Seismic

MARCH 25, 2022

There are countless studies that demonstrate the potential to increase sales through social selling. In a recent study, HubSpot found that 51% of marketers who leverage social media plan to increase their investment this year.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78