Demonstrating Intent Forrester Segmentation Tips 
Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Do you have tips for B2B brands that are just starting to apply intent data?
Martech
MARCH 10, 2022
Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Why we care.
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